After 20 years on the market, Bulgaria’s leading online portal – dir.bg – was ready to rebrand. Our campaign combined TV, out-of-home, digital communication, direct mailing and a very special event to communicate the new brand to its loyal audience, to recruit new visitors, as well as attract business and media partners


TVC, OOH, prints, digital, direct mailing, event

TVC credits

Director: Eddy Schwartz
DoP: Anton Ognyanov
Creative Agency: normal.bg
Creative Director: Yordan Petkov
Casting: Nina Boyanova
Sound design: Nenko Milev
Color grading: Boris Tivchev