florina ice tea
In a category as busy and competitive as that of soft drinks, standing out is not just a necessity – it’s a requirement. With our campaign for Florina Ice Tea, it was also a pleasure. For this project, we carried out a special photo-session, accompanied by a custom type treatment, numerous digital initiatives, as well as a very special, very private event for a selected handful of the consumers.
OOH, digital, merchandise, event, consumer activation
Photo session credits