“Fresh” is a Bulgarian juice brand that had been on the market for almost 15 years with no communication.We created the first integrated campaign for the brand with the message “Natural Talents” – a reference both to the origin of the juice,as well as its consumers. We reached out to families across Bulgaria, asking them to show their“natural talents” – real children gifted in sports, arts, science – and rewarded them for their creativity, even using some of them as thefaces of our campaign.