mish mash fest
Mish mash fest is one of the more popular and appreciated seasonal events in sofia, combining different elements, disciplines, characters and styles. Hence, the name – mish-mash fest. We were invited to create a new visual identity of the festival that can accommodate its character, but also different seasonal editions, locations and themes. We created an identity based on a literal mish-mash of typographic and letterpress styles that directly communicate the character of the event. The new look was applied across branding, merchandize, outdoor communication, navigation and other materials.
logo, typography, print, outdoor, posm