Open Vratsa


Open Vratsa is an initiative of the America for Bulgaria Foundation and Vratsa Municipality to develop a branding campaign aimed at boosting tourism in the city of Vratsa in North Western Bulgaria by highlighting the region’s wealth of natural resources, cultural activities, and amenities. The goal of the project is to change Vratsa’s negative image as the EU’s poorest region and promote the city and its environs as an attractive tourist destination.


Logo&graphic identity, print, outdoor, posm